Preparing to move into its second year of operation and continued growth, 3birds needed to revise its identity to more accurately represent its increasingly sophisticated products and services and to position itself as the industry leader in newsletter and email marketing that it had become.
After thorough consideration of input from 3birds leadership and key stakeholders, I developed a system of visual identity that was simultaneously recognizable as an evolution of the previous company identity and intentionally distinct in claiming territory for the company's continued growth and expansion.
